When will people realize that we form our opinions more and more on information that is easily accessible and quickly available, that this information doesn’t have to be 100% factual. For example, if we hear that a very prominent member of the community has done something inappropriate with a minor, is it right to automatically assume that he is guilty? What if that person is actually innocent? Then his/her reputation will be destroyed even though the fact that the rumors were untrue were barely reported in the media. What is going to become of society if the ethics and morals of journalists continues to crumble? Will we still be as dependent on media coverage? Or will we have to find find the information ourselves? Will we step up and demand that the media report accurately and in an unbiased, objective manner? Will society ever stand up and say “we want the right information or you’ll get no business”?